Cebu Pacific and the Singapore Tourism Board Partner for More Filipinos to Experience SG

Are you ready to fly, stay, and cruise?
by Edgardo Toledo | June 06, 2024

Cebu Pacific has strengthened its partnership with the Singapore Tourism Board (STB) to create more opportunities for travelers to visit Lion City. CEB renewed its memorandum of understanding (MOU) with the STB on June 6, 2024, highlighting key partnership thrusts such as enhancing destination preference and recall, providing stronger triggers for travel to Singapore with new areas of focus such as “Fly, Stay and Cruise” holidays and Singapore’s vibrant events calendar that Filipinos can travel for and enjoy.

Meet the campaign’s newest ambassadors

The partnership also introduced the campaign’s newest ambassadors, celebrity couple Megan Young and Mikael Daez, who will also be featured in a travel film that showcases Singapore’s innovative architecture, rich cultural heritage, and unexpected experiences.

The Philippines was Singapore’s 6th largest source market for tourism last year, with nearly 700,000 tourist arrivals, an 81% increase from 2022.

Fly to Singapore with Cebu Pacific

Photo by Meriç Dağlı on Unsplash

CEB currently flies to and from Singapore from several strategic hubs in the country, with an increase in flight frequency from 3x weekly to daily on the Clark-Singapore-Clark route:

“The Philippines continues to be an important market for STB, with a strong recovery in visitor numbers after the pandemic. Through our new partnership, we will give Filipinos more reasons to visit Singapore by leveraging our position as a regional hub for world-class cruise ships, as well as our vibrant year-round calendar of live events,” said Terrence Voon, Executive Director for Southeast Asia of Singapore Tourism Board.

CEB currently flies to 35 domestic and 25 international destinations across Asia, Australia, and the Middle East. For more information, visit CEB’s website here.

This is a press release. WindowSeat.ph’s editorial team has made minor revisions.