Singapore Aims to Attract Tourists by Making Their Passions Possible

The Lion City launches a new tourism slogan.

The Singapore Tourism Board, together with the country’s Economic Development Board, recently launched their newest tourism slogan: Passion Made Possible. Coming from its past slogan, YourSingapore, which highlights the endless list of things you can do in Singapore, it shifts focus to the emotion that embodies the Singaporean spirit: passion. The new destination brand aims to reintroduce Singapore as not just a place where you can do, it’s the place where you can be.